Google for Nonprofits Blog: Grow Your Gifts: Increase Online Donations With Google Wallet

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Grow Your Gifts: Increase Online Donations With Google Wallet

Tuesday, October 9, 2012

We know that donors are weary of a cumbersome payment process requiring them to fill out personal and payment information, often leading them to abandon donating altogether. However, adding streamlined donation channels to your website can be confusing. As we rapidly approach the major season of giving, we want to give you more information about effective tools you can use to accept donations for your non-profit.

Google Wallet allows you to quickly and easily collect donations on your website. Today, we want to share with you three easy steps your non-profit can take to start accepting donations using Google Wallet:

Sign up for a Google merchant account: With a merchant account, you can track all donations and control all your donation settings from one place. Just make sure you identify yourself as a non-profit by matching your federal EIN with your federal Non-Profit Tax ID number when you set-up your account.

Identify yourself as an IRS certified 501(c)3: To enable the use of embeddable buttons on your website, you’ll need to identify yourself as an IRS certified 501(c)3. You can do this by going to the Settings tab and identify your primary product type as “Non-Profit” (IRS certified 501c3).

Start collecting donations: You’ll need to add the donation button on your website to allow your donors to start giving. Under the Tools tab, you’ll find “Donation buttons.” Copy and paste the source code to your site and begin processing your donations.

It really is as easy as 1-2-3!

Donors simply click the donate button, sign-in and make a contribution. It’s a streamlined process that makes it quick and easy to donate. Google Wallet does all the work to make sure credit card information is safe and secure, so you have time to focus on other things, like using YouTube and other tools to communicate with your donors. If you’re ready to start collecting through your website or online channel, there is no better time to start than now. Sign up for a merchant account today to get started.

Posted by Nikhil Sheel, Google Wallet team