Do you ever wish you could tailor your social media communications to all of the different audiences your nonprofit communicates with? For example, you probably speak to volunteers differently than how you speak to the board. As part of our week-long series to get nonprofits up and running successfully on Google+, here are a few ways for you to start sharing your Google+ page with key audiences for your organization.You can post content publicly so people can find it using search, or use Circles to tailor your message to more specific users. Regularly posting interesting content, engaging with your users by asking questions, and sharing photos and videos are all ways to keep people coming back for more. Learn more technical tips on how to share content with others. Nothing beats having a live, dynamic gathering around a topic that your organization works on or cares about. Hangouts let you set up one-click video conversations with volunteers, donors, and recipients -- whoever you want to have a conversation with. Just let your followers know when you’ll be hanging out and what topic you want to discuss. You can get face-to-face interaction in real time -- all over high-quality, easy-to-use video chat. Starting a hangout from your +Page is easy, just make sure you’re looking at your +Pages stream, and click “Start a Hangout” on the right hand side of your stream. Check yourself out in the “powder room” to make sure your mic works and you look great. Then, add the circles you would to join the hangout, and click “ Hangout.” Learn more about Hangouts with +Pages. Different people have different interests, and Google+ allows you to easily share relevant content with the right people. For example, you could create a circle for volunteers and share information with them about upcoming events. Learn more about managing Circles on Google+. It’s important to stay updated about what is happening on your page and what the general tone is. Whether negative or positive, make sure to stay engaged with your Google+ page by responding to comments. Some comments, even if negative, may still serve as a gateway for richer dialogue about important issues. Consider how you can leverage a difficult comment to have a conversation. Try searching for your organization’s name in Google+ to learn what people are saying publicly about your Google+ page. Also make sure to monitor other +mentions of your page by looking in your notifications stream. Posted by Leslie Hernandez Dinneen, Google.org Team
Follow
No comments :
Post a Comment
You are welcome to comment here, but your remarks should be relevant to the conversation. To keep the exchanges focused and engaging, we reserve the right to remove off-topic comments, or self-promoting URLs and vacuous messages.