Google for Nonprofits Blog: March 2016

From LA to Tokyo: YouTube Spaces Opens Production Studios to Nonprofits Free of Charge

Wednesday, March 30, 2016

started in a garageYouTube Creator AcademyhereGoogle for Nonprofits eligibility guidelineshere1 ^↩

Competing for a Better, More Inclusive World at the 2015 Special Olympics World Games

Thursday, March 24, 2016

When athletes from around the world come together, some of them compete for the glory of winning. When the 6,500 athletes from across the globe competed at the 2015 Special Olympics World Games, they were playing for so much more -- acceptance and inclusion of people with intellectual disabilities.
In order to bring together thousands of athletes, tens of thousands of volunteers, half a million spectators, and tens of millions of dollars in donations, the World Games Organizing Committee had a herculean task ahead of them. They needed technology that could keep up with their ambitious goals. Growing an audience for the World Games was paramount. With Google Ad Grants to run an AdWords campaign and Google Analytics to track behavior on their site, they were able to get their message in front of millions of people. Instead of flying around the world to train their many volunteers, they relied on Google Hangouts to efficiently and cost-effectively spread their knowledge. Twenty-five different sporting events means a lot of things to keep track of. They used Google Sheets to ensured everyone stayed on the same page and Google Sites to publicize the transportation schedule.
As Patrick McClenahan, President & CEO of the 2015 Special Olympics World Games says, “When people are educated, inspired and engaged, hearts and minds are changed.” Carrying their message further means a more inclusive world for us all.
Watch members of the World Games explain how they used Google tools here. Posted by Paige Birnbaum, Google for Nonprofits

Bella Communities: Utilizing Technology & Google Tools to Drive "Volunteer-ship"

Friday, March 18, 2016

In 2009, Khoi Pham co-founded Bella Communities to address low-income housing issues and resident supportive services. Today, Bella Communities is harnessing the energy of thousands of community leaders, affordable housing owners, neighbors, nonprofits, resident volunteers, and professionals to offer a meaningful livelihood to their low-income housing tenants. In addition to providing affordable housing, Bella’s signature program aims to mobilize low-income residents with an economic-opportunity modeled volunteering program. This programs enables residents to engage with other nonprofits, building civic engagement and social capital; improving career and personal skills; and earning rent credits to have financial capability and housing stability. Through this innovative “volunteer-ship” training program, they seek to help families “not just get by but also get ahead.”
What was the key to their success? We sat down with Khoi to hear exactly how they utilized technology and Google Apps for Nonprofits to achieve their goals.
Which role does technology play in Bella Communities ? Khoi: It’s critical! Technology allows us to communicate with our constituencies efficiently and cost-effectively which is vital for us. We want to empower our low-income residents with the tools needed to achieve economic development. With Google Apps for Nonprofits, we’ve built our own technology platform serving this objective. We have been able to switch from a desktop, web-based platform to a smart-phone mobile application, increasing engagement and participation from our residents using Google Forms. Most of them have skipped desktop to go mobile first!
Do you think technology has changed the way you work? Khoi: Absolutely. It allowed us to operate in multiple states, virtually and real time! Communication, collection, and sharing data became seamless and effortless, which is fundamental to keeping pace.
Also Google Apps for Nonprofits has allowed us access to technology without heavy IT costs in order to preserve limited start-up resources and marshal them effectively. Google tools are all cloud-based and do not require us to build an internal IT infrastructure, which has enabled quick adaptability and flexibility to change. I have been amazed by the intuitiveness of the tools and how easily they integrate with one another!
Can you tell us more about your homemade program “Resident Volunteership United Program”? Khoi: A study by the Corporation for National and Community Service showed that volunteers have a 27% greater chance of finding a job after being out of work than non-volunteers? That is precisely why Bella Communities designed and tested an innovative supportive service program to simultaneously tackle both financial empowerment and civic engagement mobilization. The Resident Volunteership United Program (ReV-UP) engages residents living in low-income communities to volunteer with other non-profit organizations in the immediate neighborhood to build community and economic development..
Google Apps was vital to the deployment of this program - we never would’ve been able to do it without that! It allowed us to manage workflow, and most importantly, it allowed us to gather, collect, and share data to build a case for supporting our program.
How are you measuring the success of this program? Khoi: Using Google Forms and Google Drive, our low-income residents can easily manage their volunteer records online, as well as share and report their activities to the program managers. For the program pilot years, they contributed nearly 3,500 volunteer hours to their communities and generated earned approximately $21,000 in rent credits for their households.
Want to traverse the IT curve without the huge dollar investments? Find out how your nonprofit can better utilize technology with Google Apps for Nonprofits.
To see if your nonprofit is eligible to participate in the nonprofit programs, review the Google for Nonprofits eligibility guidelines. Google for Nonprofits offers organizations like yours free access to Google tools like Gmail, Google Calendar, Google Drive, Google Ad Grants, YouTube for Nonprofits and more. These tools can help you reach new donors and volunteers, work more efficiently, and tell your nonprofit’s story. Learn more and enroll here.

Posted by Lexi Cotcamp & Juliette Neel, Google for Nonprofits
1 Bella Communities’ statements are made in connection with receiving free products as a participant in Google for Nonprofits, a program which provides free Google products to qualified nonprofits.^↩

Broadway Unlocked Shares 5 Lessons Learned from Hosting a Livestream Benefit

Friday, March 4, 2016

Each year, one in six people in the U.S. will be victims of violent crimes. Two years ago, we became part of the effort to change that, when we began work with Broadway Unlocked.

Two years ago, we met Jessica Ryan -- a woman whose mission is rooted in two seemingly unique spheres: celebrating live theatre and helping survivors of interpersonal violence. Jessica founded the Broadway Unlocked #giveback concert, a livestream, interactive benefit concert aimed at connecting the two communities and helping raise awareness and donations for the Crime Victims Treatment Center (CVTC). The CVTC, New York State’s largest and most comprehensive hospital-based victim assistance program, provides therapy and services to survivors of assault, abuse and violence. All treatments at CVTC are free.

In an effort to reach a larger audience and expand the nonprofit’s donor base, Broadway Unlocked collaborated with Google for Nonprofits to broadcast the show and spread the message globally in 2016. On February 22, Google for Nonprofits helped bring Broadway to YouTube for the second year in a row with one night of song and social responsibility through the concert. To bring the show beyond NYC, Google Fiber hosted a watch party at the Fiber space with local Kansas City theatre groups and community members.

This was a Broadway show unlike any other. This was Broadway with a variety of star performers, including Kyle Dean Massey, Carolee Carmello, Ali Stroker, Natalie Weiss, and Collabro. This was Broadway hosted by Google Fiber. Streamed via Google Hangouts on Air. And fueled in part by fundraising through donation cards on YouTube. This was Broadway on the internet -- crowdfunded and broadcast for one night only.

How did Broadway Unlocked make their globally livestreamed and crowdfunded event a success? We’re turning the mic towards Broadway Unlocked to hear what they learned.

5 Lessons Learned from Hosting a Livestream Benefit

Engaging the community is key: Using Hangouts on Air, we were able to pull off a cross-city sing-a-long! Check it out. The video wasn’t flawless, but we successfully transported Broadway beyond the Big Apple.
Global events can help grow engagement and donor base: Putting on an event in different cities is no easy feat. But it's amazingly rewarding to bring like-minded people and groups together to support similar causes. Hangouts and livestream technology made reaching new communities easier to do in one event. And by engaging these communities, we’ve been able to grow a stronger community and ultimately, donor base.
Interactive video adds another dimension of creativity: Using Hangouts allowed us to engage the audience on the other side of the screen, adding a new dimension unique from watching on a passive screen. Our creative team came up with Musical MadLibs, (our new favorite game!), which really shows how we were able to interact with the crowd through video chat.
Google is a gamechanger for nonprofits: YouTube and Google Fiber enabled us to livestream the concert to theatre lovers and supporters in Kansas City and hundreds of people at home that night. This allowed us to increase the viewership of our benefit by 10X more than if we had only shown the concert to the folks at the Greene Space in NYC.
Crowdfunding and donation cards can help you reach your goals: Through crowdfunding using donation cards on YouTube, One Today donations, live fundraising at the concert, and private donations, we raised more than ever before -- an astounding $50,000. This additional funding will hugely impact our ability to provide treatments for victims of domestic violence in tandem with the CVTC.

To see if your nonprofit is eligible to participate in the nonprofit programs, review the Google for Nonprofits eligibility guidelines. Google for Nonprofits offers organizations like yours free access to Google tools like Gmail, Google Calendar, Google Drive, Google Ad Grants, YouTube for Nonprofits and more. These tools can help you reach new donors and volunteers, work more efficiently, and tell your nonprofit’s story. Learn more and enroll here.

If you are a U.S. nonprofit looking to add donation cards to your YouTube videos, learn more here.

Posted by Lexi Cotcamp, Google for Nonprofits

1 Nonprofits aren't endorsed by YouTube or Google^↩

For Nonprofits Blog

From LA to Tokyo: YouTube Spaces Opens Production Studios to Nonprofits Free of Charge

Competing for a Better, More Inclusive World at the 2015 Special Olympics World Games

Bella Communities: Utilizing Technology & Google Tools to Drive "Volunteer-ship"

Broadway Unlocked Shares 5 Lessons Learned from Hosting a Livestream Benefit

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