Today, we are excited to work with TechSoup Global and TechSoup Canada to bring Google for Nonprofits to Canada. Canadian Registered Charities, Canadian Federal Nonprofits, and Canadian Provincial Nonprofits can apply to join the program, which offers access to our suite of free products and tools.
Once your organisation is approved, you can get access to free Google Apps to cut IT costs and operate more efficiently, up to $10,000 a month in advertising on Google AdWords to reach more donors, and premium features for YouTube and our mapping technologies to raise awareness of your cause.  We’ve also developed other online resources such as educational videos, case studies and other ways to connect with other nonprofits.
We see the impact every day of nonprofits embracing the web - it’s literally transforming the way they work. Samasource has connected women, youth and refugees to meaningful work opportunities over the internet. Kiva funds millions of dollars in loans through online donations to entrepreneurs in need. We’re also seeing this in Canada. And Ladies Learning Code is one of many organizations in Canada using web-based tools to run a network of 6,000 volunteers to host code-learning workshops all over the country.

We’re inspired and humbled by the amazing ways nonprofits are making the world a better place, and look forward to supporting the work of more nonprofits in Canada.

Posted by Naveen Viswanatha, Product Manager, Google for Nonprofits
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When a disaster strikes, nonprofits organizations like you are crucial in providing relief to people around the world.

We want to help you optimize your Google Ad Grants account before a crisis occurs, so you can get out information as quickly and widely as possible. We’ve provided four tips to prepare for future events and to make the most impact for those in need.

1. Create a disaster relief campaign

Create a separate campaign for disaster relief, with ad groups for each type of disaster, such as hurricanes, earthquakes and floods. By organizing your account this way, you’ll have ads and keywords that are directly related to each other, allowing users searching on “hurricane relief” to be shown an ad directly about hurricanes. When a crisis strikes, you’ll now have template ad groups ready, so you can quickly edit ad text and add keywords to highlight that particular disaster. Having a separate campaign dedicated to disaster relief also allows you to allocate more budget to that campaign during times of crisis.

2. Find relevant keywords with Google Trends

You can use Google Trends to find top and rising keywords that people search on, such as “tornado relief” and “help tornado victims”. It can help you gather new keywords variations that you might be missing in your campaign to capture the most traffic. When a disaster strikes, you can quickly add more specific keywords to your list that include the disaster name or location, such as “Hurricane Andrew” or “Oklahoma tornado victims”.

3. Use tools from Google Crisis Response

Google wants to help first responders like you and has created Google Crisis Response to help make your job easier and more efficient. For example, you can embed Google Person Finder in your website or contribute and share data with the Google Crisis Map. Learn more about the tools and resources for first responders at Google Crisis Response.

4. Connect with Google Helpouts

Google Helpouts is a convenient way to get live help over video. No matter who you are, where you are or what time it is, you can talk to someone who can help you. You can browse categories or search on specific topics, such as help with your AdWords account or your other organizational needs.

If you’d like to learn more about using Google Ad Grants for your nonprofit, check out our AdWords help resources. Or, if you’re new to Google Ad Grants, visit our site to apply. Nonprofits receive up to $10,000 per month in AdWords advertising to promote their missions and initiatives via text ads on Google search result pages.

Posted by Nikki Lopez, Google Ad Grants team
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