(Cross posted from the Inside AdWords Blog)

Today, we’re introducing more details about your Quality Score in AdWords.

Using the status hover for a keyword in the Keywords tab, you’ll see the traditional 1-10 numeric score and new ratings for each main factor in Quality Score. The new ratings have a relative scale so you’ll understand whether your performance ...
(Cross posted from the Inside AdWords Blog)

Today, we’re introducing more details about your Quality Score in AdWords.

Using the status hover for a keyword in the Keywords tab, you’ll see the traditional 1-10 numeric score and new ratings for each main factor in Quality Score. The new ratings have a relative scale so you’ll understand whether your performance expected clickthrough rate, ad relevance, and landing page experience is average, above average, or below average compared to other advertisers.


We’ve heard from advertisers that having more insight on Quality Score can help you better focus efforts to improve performance. Improving ads quality is great for users, too.

One final note: This launch gives you information you can use to improve your Quality Score, but it doesn’t change how Quality Score or ad rank are calculated.

Posted Jen Huang, AdWords Product Manager
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We’re still winding down from the week spent with NGOs and technology gurus at NTEN’s Nonprofit Technology Conference (ntc 2012), but our spirits are high after all of the great interactions we had and the excellent content that was presented.
We’re still winding down from the week spent with NGOs and technology gurus at NTEN’s Nonprofit Technology Conference (ntc 2012), but our spirits are high after all of the great interactions we had and the excellent content that was presented.

We had the privilege of conducting an all-day training on Monday, 4/2/12, before the conference got into full swing on Tuesday, and it proved to be a super productive day of sessions geared to give attendees a handful of simple and effective takeaways about Google Apps, Analytics, Earth, Google+, Grants, mobile and YouTube to implement right away with their organizations.




The workshop trainings will be available via Google for Nonprofits YouTube channel in the next two weeks.

We were also honored to present a session titled ‘Technology as a Catalyst for Openness’ presentation focused on how nonprofits are leveraging online technology to be more open with their constituencies.

Our biggest highlight of the week, though, can be summarized in one word: you.


It was great to be able to connect, answer questions and hear all of your incredible stories in the Google lounge throughout the conference and share our own experiences by posting to our Google+ page. We even got to test out support via Google Hangouts for those teammates of ours that couldn’t join the event in person.


So, a big thank you to all of you who joined us and made this event so inspiring. We look forward to many more occasions like this one, where we’re able to connect with you to boost your organization’s impact with technology.

Posted by Jessica Vaughan, Google Grants Team
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(Cross posted from the Inside AdWords Blog)

When we launched Google+ Pages last November, we aimed to provide you with a way to post updates and news about your business, have engaging conversations with customers, and send tailored messages to specific groups of people.

We’re now excited to share that Google Ads will be joining Google+ Pages to provide you, our advertising partners, with the latest Google advertising product news, training, tips and Hangouts that can help make the web work for you. We hope it will become a useful resource for growing your business, reaching customers in the moments that matter, and making smarter decisions.


Here’s a quick peek at what you can expect from the Google Ads page on Google+:
  • Stay ahead of the curve with the latest launches and updates for Google's advertising solutions, including search, display, mobile, social, YouTube and Google Analytics
  • Receive how-to information, best practices, and recommendations
  • Learn about upcoming trainings and events
  • Attend Hangouts with product experts
Add Google Ads to your circles here. We look forward to connecting with you on Google+.

Posted by: Christina Park and Katie Miller, Ads Product Marketing
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