(Cross posted from the Inside AdWords Blog)

Are you interested in connecting with your customers in new ways? Join our live webinar on Tuesday, February 28th at 10am EST (3pm GMT) to learn more about how you can bring your business and your customers closer together using Google+.

(Cross posted from the Inside AdWords Blog)

Are you interested in connecting with your customers in new ways? Join our live webinar on Tuesday, February 28th at 10am EST (3pm GMT) to learn more about how you can bring your business and your customers closer together using Google+.

Key topics that'll be covered in the presentation by Google+ experts include:

  • Setting up a Google+ Page for your business
  • Best practices and great example cases for using Google+
  • Promoting your Google+ Page
  • Improving the performance of your online marketing with +1
Register now!

For more live AdWords webinars visit the AdWords Online Classroom.


Editor’s Note: Today’s guest author is Dr. Scott Loarie, a fellow at the Carnegie Institution for Science at Stanford and co-director of iNaturalist.org, a biodiversity citizen-science website. Pepperwood Preserve was the recipient of a Google Earth Outreach Developer Grant, funded through the Google Inc. Charitable Giving Fund at the Tides Foundation. We’re excited to share how the iNaturalist Android application developed as a result of this grant is being used in action at Pepperwood Preserve.
(Cross posted from the Lat Long Blog)

Editor’s Note: Today’s guest author is Dr. Scott Loarie, a fellow at the Carnegie Institution for Science at Stanford and co-director of iNaturalist.org, a biodiversity citizen-science website. Pepperwood Preserve was the recipient of a Google Earth Outreach Developer Grant, funded through the Google Inc. Charitable Giving Fund at the Tides Foundation. We’re excited to share how the iNaturalist Android application developed as a result of this grant is being used in action at Pepperwood Preserve.

Last weekend, as I rolled back a piece of bark at Pepperwood Preserve to reveal a big black beetle, I was reminded of a great story about Charles Darwin. Out collecting beetles, Darwin already had a beetle in each hand when he spotted a third. To free up a hand, he popped one of the beetles in his mouth. No sooner had he done this when it excreted some sort of burning liquid onto his tongue forcing him to spit it out, drop the second, and miss his chance for the third.

Now in 2012, all I had to do was point my phone at the beetle and snap its picture with the iNaturalist app (available on iOS and Android). Beetle mishaps aside, following in Darwin's footsteps wasn't really something non-scientists could participate in until recently. Specimens had to be collected, stuffed and shipped to museums where they were identified, labeled and catalogued. But with new technologies like Google Maps and smartphones, contributing data to museums now only takes a single click.

Pepperwood Research Specialist Morgan Kennedy demonstrates how to use the iNaturalist app to observe a native grass at Pepperwood Preserve.

Last Saturday, Morgan Kennedy introduced the Pepperwood Vital Signs project on iNaturalist.org, a citizen-science website I help direct, to a group of about 20 community members at Pepperwood Preserve. The project aims to map the distribution of plants and animals across the preserve with geo-referenced photos contributed by community members. The community members participating in the project often don't know the name of the species they are photographing, but by passing the contributions on to international museum consortiums and conservation organizations, iNaturalist photos are usually identified by scientists and experts within a few days.

Over the last year, community members have documented more than 400 distinct species by uploading more than 900 geo-referenced photos from Pepperwood. As the pilot preserve participating in the new Bay Area Open Space Council BioAtlas initiative, Pepperwood is developing ways to use iNaturalist to assemble the contributed data into digital education materials that can be used by the preserves to further engage and educate their community members.

This Google Map shows the Pepperwood Boundaries and more than 900 contributions to the Pepperwood Vital Signs project on iNaturalist.org.

Saturday's training was especially exciting because Morgan demoed the new Android App that iNaturalist developed with the support of a Google Earth Outreach Developer Grant to Pepperwood. By making the contribution of data to museums easy and fun, the Android app clears a major barrier towards recruiting non-scientists to participate.

These reinforcements couldn't have arrived sooner. Plants and animals are disappearing about 1,000 times faster than normal with ongoing climate and land-use change, and one of the most difficult hurdles towards addressing these challenges has been the basic scarcity of information about where plants and animals persist and where they do not. Without the help of non-scientists, the handfuls of museums and graduate students tasked with providing this information simply can't scale to meet these challenges.

Want to get involved? Download the app (on iOS or Android), get outdoors, and start documenting nature from wherever you are in the world! If you want to start your own regional project, like the Pepperwood Vital Signs project, you can do that here. You'll be following in Darwin's footsteps - just don't be tempted to put any beetles in your mouth!

You are probably familiar with Google's decorated logos, or "doodles." But did you know that for the last five years Google has invited students across the US to submit their own doodles for a chance to be featured on the Google homepage? The Doodle 4 Google contest encourages students to use their imagination and artistic talents to redesign Google's logo for millions to see. The doodling theme for 2012 is "If I could travel in time, I'd visit...." and we can't wait to see the great drawings kids come up with! For some inspiration, click here to meet last year’s winner, Matteo Lopez.
You are probably familiar with Google's decorated logos, or "doodles." But did you know that for the last five years Google has invited students across the US to submit their own doodles for a chance to be featured on the Google homepage? The Doodle 4 Google contest encourages students to use their imagination and artistic talents to redesign Google's logo for millions to see. The doodling theme for 2012 is "If I could travel in time, I'd visit...." and we can't wait to see the great drawings kids come up with! For some inspiration, click here to meet last year’s winner, Matteo Lopez.

In addition to seeing his or her art on the Google homepage on May 18, 2012, the Doodle 4 Google 2012 National Winner will also receive a $30,000 college scholarship and a $50,000 technology grant for their full-time school. 50 State Winners will win a trip to New York City and 10 finalists per state will see their art displayed in a local museum or gallery.

With little more than a month left in the contest, we wanted to let you know how your organization can help raise awareness of this opportunity:

If you work with students:
  • Tell students you know about the Doodle 4 Google contest
  • Pass out submission forms
  • Host a doodling party
  • Share the story of Matteo Lopez
  • Engage students in discussion of the theme "If I could travel in time I'd visit...."
If you work with schools or educators:
  • Send an email to local schools and educators about the Doodle 4 Google contest
  • Use your social media networks to raise awareness
  • Share the Submission Packet Request Form, where schools and after-school programs can receive free submission forms in the mail
  • Tell schools about the opportunity to win a $50,000 technology grant
Happy doodling!

Posted by Megan Stevenson, Local Consumer Marketing Team

Last year we launched YouTube NextUp to accelerate the growth of the next big YouTube stars. Then in October, we announced YouTube Next Chef and YouTube Next Trainer to turbocharge up-and-coming ...
(Cross posted from the Official YouTube Blog)

Last year we launched YouTube NextUp to accelerate the growth of the next big YouTube stars. Then in October, we announced YouTube Next Chef and YouTube Next Trainer to turbocharge up-and-coming cooking and fitness channels by great YouTube video creators. We’re excited to share the latest addition to the Next Creator family of programs: YouTube Next Cause for nonprofits.

YouTube Next Cause is designed to help organizations that are already changing the world better use online video to drive action. At a one-day summit in San Francisco on April 2, selected participants will get access to everything from training in YouTube fundamentals, to promotion and community engagement tips, to one-on-one consulting sessions to grow their YouTube presence.

We’ve always sought to make YouTube a platform for nonprofits to broadcast their messages. And we’ve seen amazing things happen when the YouTube community comes together in support of great causes. With 4 billion views a day, we want to make sure nonprofits have the tools they need to reach the global audience on YouTube and turn video views into donations, volunteerism and awareness.

Applications for YouTube Next Cause are due on February 27, 2012 at 11:59PM PT, and the selected nonprofits will be announced on March 5. This program is open to organizations that are part of the YouTube Nonprofit Program (full eligibility requirements). You can apply online at: http://goo.gl/ODbI6.

Check out what nonprofits are doing on YouTube at youtube.com/nonprofits. And tune in around March 5 to learn more about some of the great nonprofit organizations chosen and what they’re doing to change the world!


Posted by Hunter Walk, YouTube Team

One of my favorite quotes is by American anthropologist Margaret Mead: “Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has.”
One of my favorite quotes is by American anthropologist Margaret Mead: “Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has.”

We can each play an active role in changing the world for the better by preserving areas we care about. The Nature Conservancy has just made it easier with their Adopt-an-Acre program. They’ve updated their mapping tool today as the result of a Google Earth Outreach Developer Grant, which offers funding to organizations that create clever, cutting-edge applications using Google mapping technologies.

One of the solutions for widespread habitat loss is to acquire large plots of land for conservation. Since 1991, the Adopt-an-Acre program has protected more than 600,000 acres spanning from North America to Africa and Australia, even protecting offshore areas critical for delicate coral reefs and humpback breeding grounds.

Adopt an acre through the Nature Conservancy

There are two featured areas that allow you to adopt a specific acre, the Nash Prairie Preserve in Texas and the Warm Springs Mountain Preserve in Virginia. Simply fly to ground level on the embedded Google Map and choose your acre. You can also select your plot through Google Earth by clicking on the “View in Google Earth” link. This map enables any interested individual to make a pledge and help restore an acre of land to its pristine state.

The Nash Prairie Preserve in Texas is a beautiful and vital tall prairie grassland. These prairies used to cover wide expanses in the Bottomlands region of coastal Texas, but these areas have been reduced due to metropolitan encroachment. More than 120 bird species and 300 plant species thrive in this disappearing ecosystem, which you can help protect.

The Warm Springs Mountain Preserve in Virginia is the other area within a 77,000 acre wildlife corridor where you can adopt a specific acre. If you have a connection to the Allegheny Mountains in Virginia, or if you are passionate about preserving species like the interior dwelling songbird, you can choose from a variety of landscapes, pristine rivers and mountain forests to conserve.

Best of all, you can adopt an acre in the name of a loved one or as a gift to someone else. Their name will appear on the map alongside others who have entered their names in support of preserving our wild America.

Learn more about what nonprofits have done with mapping technologies on the Google Earth Outreach website.

For the third year, YouTube is teaming up with See3 Communications to present the DoGooder Nonprofit Video Awards, a celebration of the best non-profit videos on the site. If you’re a nonprofit who made a video in 2011, you’re eligible and encouraged to submit.
For the third year, YouTube is teaming up with See3 Communications to present the DoGooder Nonprofit Video Awards, a celebration of the best non-profit videos on the site. If you’re a nonprofit who made a video in 2011, you’re eligible and encouraged to submit.

It doesn’t matter if your organization is small and scrappy, large and global, or somewhere in between. We’ll award prizes like $3,500 grants, free admission to the Nonprofit Technology Conference, and a spotlight on the YouTube homepage to small, medium and large organizations, plus a special award for “Best Video Storytelling.”

Need more details? Watch this video:



The deadline to enter is February 29, 2012 and you must be a member of the YouTube Nonprofit Program at the time of judging, to enter. Full rules are available here.

Get those cameras rolling and good luck!

Posted by Ramya Raghavan, YouTube For Nonprofits Team

(Cross posted from the Official Google.org Blog)

Last week a new Google Crisis Response project launched: Google Public Alerts, a platform designed to bring you relevant emergency alerts when and where you’re searching for them.
(Cross posted from the Official Google.org Blog)

Last week a new Google Crisis Response project launched: Google Public Alerts, a platform designed to bring you relevant emergency alerts when and where you’re searching for them.

If a major weather event is headed for your area, you might go online to search for the information you need: What’s happening? Where and when will it strike? How severe will it be? What resources are available to help?

The Google Crisis Response team works on providing critical emergency information during crises. Our goal is to surface emergency information through the online tools you use everyday, when that information is relevant and useful.

With the launch of Public Alerts on Google Maps, relevant weather, public safety, and earthquake alerts from US National Oceanic and Atmospheric Administration (NOAA), the National Weather Service, and the US Geological Survey (USGS) will be accessible when you search on Google Maps. For instance, at the time of this post, “Flood Indiana” triggers an alert for a Flood Warning in Northern Indiana.


If you click through to “more info” on this alert, you’ll find a page showing more details about the alert, with the full description from the alert publisher, in this case the National Weather Service, a link to their site and other useful information.


Whether you see an alert depends on which alerts are active at a given location, their severity, and your search query. If you’re interested in seeing all of the active alerts in one place, visit our homepage at www.google.org/publicalerts. This page also provides a link to more information on our new platform and gives instructions to interested organizations who want to make their emergency data available through this tool.


We’re learning as we go and we’re working hard to continuously improve the range and relevance of the content you see, so we’d really like your feedback. Please send feedback our way using the link at the far right of our Google Public Alerts homepage.

We hope Google Public Alerts provides you with information to make better decisions in times of crisis.