Our recent benchmark reports show that a growing number of grantees are looking to agencies and other third parties for help developing, managing and optimizing AdWords accounts and online marketing campaigns. However, this number is still pretty small and we’ve heard from many more of you that you could use help with marketing projects from time to time but don’t really have the resources to handle it. For those of you with online marketing projects but without resources to handle them, we’d like to highlight one resource that you could find helpful -- Mediacause.org Media Cause is a new online resource that connects NGOs and online marketing volunteers to collaborate on Google Grants, SEO, and social media marketing projects. NGOs can sign up for free, post online marketing “challenges” (anything from improving a Facebook profile page to optimizing an AdWords keyword list) and have an expert from the online marketing world step in and lend a hand. But wait, there’s more! Media Cause volunteers get something out of it, too. By contributing to your organization and others, they gain valuable industry experience that Media Cause helps them parlay into career advancement for individuals and exposure for agencies. Through social media and website promotion, internship and training opportunities, and job placement assistance they do their best to return the favor to the online marketers who participate. If you’re looking for expert help with your organization’s online marketing, check out Mediacause.org and post a challenge for their industry experts.Posted by Jessica Vaughan, Google Grants Team
These Sumatran tiger cubs have been caught on WWF’s motion-triggered video cameras playing with a large dry leaf and frolicking in the Sumatran rainforests. WWF released the footage last week, along with a Google Earth tour by David Tryse showing the threats to the tigers’ habitat. WWF estimates that only 400 Sumatran tigers remain today. 12 of these tigers and two mothers with cubs were recorded in WWF’s camera traps over a period of 2 months. Along with elephants, rhinos and orangutans, these tigers live in lowland rainforests of Sumatra called Bukit Tigapuluh that is presently being logged by Asia Pacific Resources International Limited (APRIL) and Asia Pulp and Paper (APP). Learn more from Mongabay , read the original WWF press release and watch full video footage of the cubs, and find out how you can help save Sumatra.
To learn how to create a Google Earth narrated tour to tell your own story, watch this Google Earth Outreach video tutorial.
Posted by Tanya Keen, Google Earth Team
(Cross-posted from the Official Google Blog )
Over the last few weeks, we made improvements to instant messaging, increased capacity for saved contacts, added powerful data analysis with pivot tables in spreadsheets and introduced more flexible management tools for Google Apps customers.
Better AIM interoperability in Gmail and beyond
Google Talk is built on open protocols for instant messaging, making it possible for other IM networks to connect seamlessly with Google Talk. Yesterday we rolled out improvements to make chatting with your AIM buddies even easier in Gmail, iGoogle, Orkut and Google Talk on Android devices. Now you can invite your AIM buddies to chat from any of these places just by entering their AOL screennames, even if you don’t have or use an AIM account.
Room for 15,000 more contacts in Gmail
We’ve heard from a surprising number of super-connected people who wanted to save more contacts in Gmail than its 10,000-contact limit allowed, so a couple weeks ago we made Gmail better by supporting up to 25,000 contacts . You can also save even more information with each contact, so if you were previously bumping up against the limits, you should have a whole lot more extra space for your contacts now.
Pivot tables in Google spreadsheets
Google spreadsheets now has another tool to help serious dataheads make sense from large data sets: pivot tables . With pivot tables, you can easily summarize rows and columns of information, helping you quickly spot patterns in the information that you might not have noticed otherwise. If you’re new to pivot tables, we made a short video to show what you can do.
Customizable administration options for Google Apps customers
IT staff members in large organizations don’t all need the same level of control in their Google Apps environment. For example, a university IT help desk should be able to reset lost passwords for students, but probably doesn’t need to modify school-wide email settings. On Monday, we made Google Apps much more flexible by introducing delegated administration , which lets full administrators assign partial administration privileges to other individuals.
Who’s gone Google?
In the last three weeks, we’ve seen more than 60,000 organizations choose our cloud products for their communication and collaboration needs, and this week a couple international customers stood out from the crowd. Oxygen Design Agency based in Toronto, Canada chose Google Apps and avoided a big investment in traditional email servers when their previous email solution started to break down. With Google Apps, their downtime woes have disappeared, designers can stay in contact when they’re meeting clients and the system is much simpler and more affordable to manage.
EAT. has more than 100 restaurant locations and 1,700 employees in the U.K. They serve fresh, healthy food—as well as kilobytes to customers through technology programs like an iPhone ordering app, free in-store Wi-Fi, a Twitter feed and a tap-to-pay system. EAT. selected Google Apps to replace their old system to get away from complex, costly upgrades, achieve hassle-free scalability as their business expands and securely support a wider array of mobile devices.
I hope these product updates and customer stories help you and your organization get even more from Google Apps. For more details and the latest news, check out the Google Apps Blog .
Posted by Jeremy Milo, Google Apps Marketing Manager
For the last two years Google has partnered with Microsoft, Yahoo!, HP, NASA and the World Bank on Random Hacks of Kindness (RHoK), bringing together subject matter experts and volunteer software developers and designers to create open source software solutions that address challenges facing humanity. The weekend of June 4-5, 2011 we’ll hold the next round of 18 Random Hacks of Kindness global events at five US and 13 international sites, giving the community opportunities to collaborate in person, sprint on projects, and engage in new work together. We’re looking to non-profit organizations and experts in the fields of Disaster Risk Management and Climate change to submit problem definitions online , letting hackers and volunteers know exactly what problems need to be solved, and the context the technology must work in. You can also attend events to meet with developers in person and get them excited about specific projects. Applications developed by the RHoK community in the past include: I’m OK , a mobile messaging application for disaster response that was used on the ground in Haiti and Chile; Person Finder , a tool created by Google to help people find friends and loved ones after a natural disaster, refined at successive RHoK events and effectively deployed in Haiti, Chile and Japan; and CHASM , a visual tool to map landslide risk currently being piloted by the World Bank in landslide affected areas in the Caribbean. If you’re in Silicon Valley and would like to do a brief introductory presentation on your problem at the Google Mountain View campus let us know . Visit http://www.rhok.org/ for more information and to sign up for your local event. Posted by Mimi Kravetz, Google.org Team
Every day, many nonprofits choose Google Apps to host email, collaborate in real-time on documents, and coordinate schedules - to name just a few features. Better yet,
Google Apps for Nonprofits is free for qualifying organizations with fewer than 3,000 employees, and offered at a 40% Business discount for nonprofits with more than 3,000 employees.
Google Apps for Nonprofits is a great way to improve your productivity, while also significantly cutting costs. Hardware and software can be expensive, especially when you consider additional email servers, spam protection, word processing, spreadsheet and presentation applications. These multiplying costs can cannibalize your ability to deliver your dollars toward fulfilling the core mission of your organization. You can actually estimate a calculation of the savings your organization could deliver by switching to Google Apps
here. (And note that you can subtract out the "Google Apps for Business licenses" costs if your nonprofit has less than 3,000 employees).
But it doesn’t stop with significant cost savings. Here are a few examples of how the powerful products and features can improve operations and productivity within your organization:
Gmail
Fast, reliable email that’s built and branded for your organization with ample storage, mail search tools and integrated chat that offers some other great innovative features like:
Google Docs
Using Docs, you can easily create and share documents, spreadsheets, and presentations without managing messy and confusing attachments. Collaborate with ease by editing files simultaneously and try the forms feature within Google Spreadsheets to quickly collect data and even embed the form on your website.
See Google Docs in action:
Google Sites
Don't know HTML, but don’t want to wait for your webmaster to make an update to your website? Empower your employees to create content quickly and easily using Google Sites. With Sites you can created internal or external websites to manage projects, host content or create a central portal for your organization.
See Google Sites in action:
These are just a few of the tools included in Google Apps for Nonprofits. To learn more, visit this site . We support and encourage the great work you do, and we'd love to hear how you're using Google Apps to drive your nonprofit's mission.
Ready to apply?
1. Start today by creating a (free) Google Apps account for your domain.
2. Apply to the Google for Nonprofits program to get a Google Apps for Education upgrade, as well as access to our other premium nonprofit offerings.*
* The Google for Nonprofits program is currently available to U.S. 501(c)(3) organizations. We plan to roll out the program internationally later this year. Thanks for your patience!
Posted by Chris Cheng, Google Apps Team
(Cross-posted from the Official Google Blog )
In the last couple of weeks, we’ve helped you personalize Gmail in new ways, made our applications speedier to use, brought text recognition and editing powers to Android phones, and given you a glimpse into the inner workings of a Google data center.
Customize Gmail with a favorite photo
For a long while, Gmail has had themes so your inbox can reflect a bit of your personality. Now, you can set Gmail’s background to a photo from your computer or Picasa Web Albums. So if Gmail’s standard theme choices don’t quite float your boat, now we’re sure you can create a theme you’ll love.
Faster multitasking in Gmail with the Background Send Lab
Features like nearly-instant search and integrated instant messaging help you save time in your inbox, but we’re always looking for new ways to speed up your experience in Gmail. On Monday we released a new feature in Labs called
Background Send that can shave off a few seconds each time you hit “Send.” With this feature enabled, you can start working with other messages while your outgoing message is processed in the background without slowing you down. Give it a try from the Labs tab of Gmail Settings.
Streamlined file uploads in Google Docs
On Monday, we sped up the Google Docs experience with
improvements to file uploads . Now you can upload a whole folder at once, and if you use Chrome, Safari or Firefox, you can even drag and drop files from your desktop into the documents list or specific collections. You'll also see an upload progress window right in the documents list.
New Google Docs app for Android Thanks to a
brand new Google Docs app for Android, it’s easier to browse, search, edit and share your documents right from your mobile phone. You can even create new documents by snapping a picture of text with your phone’s camera, and thanks to Google Docs’ optical character recognition (OCR) capabilities, words in the image are converted to text that you can continue editing from your phone or computer.
100 new fonts in Google Sites
With more design choices in Google Sites, you can create better looking sites that match the look and feel you want to achieve. This Wednesday, we added
100 new fonts to the text formatting options in Google Sites, so it’s easier to make more personalized pages for your organization, project, classroom or business.
Get a sneak peek into a Google data center
Businesses, schools and individuals considering Google Apps often want to learn more about the technology and procedures in our data centers designed to help keep your data safe, secure and available whenever you want it. Since we can’t invite everyone to tour one of our data centers, we thought we’d
pull the curtain back with an in-depth video:
Who’s gone Google? A hearty welcome goes out to over 50,000 businesses, schools and organizations that have switched to Google Apps in the last two weeks. Several have shared their stories on the Google Enterprise Blog, so you can learn about how
Cinram has improved communication and collaboration across 20 manufacturing facilities in North America and Europe, how
Gibson Sotheby's International Realty is empowering hundreds of mobile workers like never before, and how the states of
Rhode Island and Missouri are making Google Apps available to more than a million students and 100,000 staff members.
I hope these product updates and customer stories help you and your organization get even more from Google Apps. For more details and the latest news, check out the
Google Apps Blog .
Posted by Jeremy Milo, Google Apps Marketing Manager